Direct Mail Marketing

This is why everyone is hoarding toilet paper

A consumer behavior researcher explains why toilet paper shelves are bare.

Why you should never wash your jeans

Laundry is inevitable, but thankfully there are people like Levi’s CEO and President Chip Bergh who want to make our lives a little easier. According to him, you should never wash a pair of jeans. Ever. While this may prompt noises of disgust from those are less-then-enamoured by the idea of walking around in dirty clothes, Mr Bergh explained that he "spot cleans" any stains with a toothbrush.

Why people are stocking up on toilet paper again

Professional Service Marketing Tactics

Ingenuity Marketing Group explains hot, warm and cold marketing activities of professional service marketing. Each of these groups is important, whether you handle marketing in-house or work with an outsourced marketing agency.

How To Repurpose Old T-shirts

When you’re done with a cherished t-shirt, there are only a few options left. If it’s still okay, you can donate it. It’s more likely you’ve worn the shirt within an inch of its life. How dare you look at...

Why the Postal Service Is So Screwed

Reduced volume, financial crises, and a pandemic have wrecked the beloved institution. But Americans still need their mail.

DIY: How To Market Your Small Business In Any Economy

As a small business owner, you may wonder how you can market your brand and products, and get results. Have you thought about inbound marketing?

Direct Mail: The Ultimate Guide to Using Direct Mail Advertising

The most comprehensive post on direct mail marketing ever written, period. Discover the step by step process for building a lucrative direct mail campaign!

Direct Mail: Still Relevant in the Digital Age?

Is direct mail still relevant? This is a question many business owners are asking, and it’s a good one considering that we now live in a “digital first” climate. But if the feedback we receive from our clients is any indication, marketers should not be so quick to dismiss the tangible, tried-and-true direct mail method of reaching and retaining customers; in fact, they should be open to a “print first” approach instead<br>How to Use Direct Mail<br>Perhaps you have heard the phrase…

Fascinating Direct Mail Facts

Direct Mail is still a strong and effective tool in your marketing!

Common Direct Mail Mistakes

Direct mail can still be a great way to market your business, if done right. It can also be a huge disaster and expense if done poorly. Below are just a few of the most common mistakes most businesses make when sending out a direct mail piece.<br>Purchasing a list. Be very careful about renting or

Does Direct Mail Work

Yes, direct mail is cost-effective, professional and can be paired with other tactics such as email, social media and events.

Learning Direct Mail Strategy

Learn how to build a mailing list, design your messaging, and decide on a format for your next direct mail campaign.

Does Direct Mail Work?

Ask anyone at Compu-Mail the question, “Does direct mail work?” and you will hear a resounding “YES!” (And if you listen closely, you may also hear someone say “Mailed It!”) We realize that as a marketing production company that specializes …

Direct Mail Marketing With Humor?

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone.

Are you Making These Direct Mail Mistakes?

The worst direct mail mistakes are the ones that cost you the most money, so learning what not to do can really help. Check out these tips.

Why Use Direct Mail?

Startling Facts about Direct Mail

Just when you think you’re ready to pull the plug on direct mail, you read some success story or spy some blog post about how effective it can be.

Fact: Direct Mail Is Alive and Well

"Direct mail is too expensive," you say. Well, fine.

Direct Mail or Email? Stamp or Swoosh?

Is direct mail dead, is email dying, or is there enduring synergy between the two?